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Rob Petrovich

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Bacardi

Assignment:
Create point-of sale that will help make BACARDI® stand out as the leader in the rum category and demonstrate that it is the premium brand people should call and choose by name.

Primary Audience:
Young adult males 21+.

Strategy:
BACARDI® has a Latin attitude to life, which means that it believes in making the most of any situation, and sharing it with others.