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Rob Petrovich

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Genuity

Assignment:
Reinforce that no other traits are more proven in more top-performing varieties than Genuity Roundup Ready Flex and Bollgard II.

Primary Audience:
Texas and Delta cotton farmers.

Strategy:
Selecting the right seed is about trust, and that is what Genuity Roundup Ready Flex and Bollgard II has earned on farms across the Cotton Belt.

Genuity Cotton Traits Ad

Genuity YieldGard VT Triple

Genuity YieldGard VT Triple

Genuity YieldGard VT Triple

Genuity YieldGard VT Triple

Genuity Bollgard II Ad

Genuity Bollgard II Ad

Genuity Bollgard II Ad

Genuity Bollgard II Cotton Boll Direct Mail