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Rob Petrovich

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Saint Louis County Parks

ASSIGNMENT: Saint Louis County Parks provide residents with wonderful indoor and outdoor facilities with almost all of the activities they could want and new ones to discover. Saint Louis County wants to raise awareness about their parks to draw new visitors, encourage repeat visitors and help people distinguish between their state, municipal and county parks.

TARGET: County residents and people in the greater St. Louis area.

STRATEGY: Reposition the Saint Louis County Parks in the minds of county residents as unique designations sharing a common thread of meaningful experiences, quality amenities and excellent services.