Unleash Your Brand’s Full Potential! DOWNLOAD BRAND EMERGENCE FREE!

Rob Petrovich

Menu

Saint Louis Zoo

Assignment:
Create advertising, billboards, on-premise posters, TV, radio and direct mail that promoted the animals, new exhibits, food courts, shopping locations, membership opportunities and more.

Primary Audience:
Families, especially moms and kids.

Strategy:
Stick with the fun and friendly tone of the tagline “Can You Come Out And Play?”

Results:
Consistently achieved the goal of three million visitors each year.