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Rob Petrovich

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Vistive Soybeans

Assignment:
Create a direct mail campaign introducing the new low-linoleic soybean variety from Monsanto.

Primary Audience:
Soybean farmers looking to build a premium market, while helping to make food healthier.

Strategy:
The oil from Vistive soybean can reduce or virtually eliminate trans fat in processed soybean oil, making food healthier.

Awards:
Addy