International Truck

Experience / Automotive

Introduce two new trucks: the International 7700 and the CF Series.

Primary Audience:
The International 7700 targeted heavy construction. The CF Series targeted pickup and delivery, utility, recovery, landscaping and construction.

Even though they were new products, we communicated the peace-of-mind, elevated engineering and value that comes with a company that has been consistently producing premium vehicles for more than 100 years.