Genuity

Agriculture / Technology / Experience

Assignment:
Reinforce that no other traits are more proven in more top-performing varieties than Genuity Roundup Ready Flex and Bollgard II.

Primary Audience:
Texas and Delta cotton farmers.

Strategy:
Selecting the right seed is about trust, and that is what Genuity Roundup Ready Flex and Bollgard II have earned on farms across the Cotton Belt.