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My actual first job in an actual advertising agency was not writing advertising. It was placing it. I was a media intern for a mid-size agency on Michigan Ave. in Chicago. And I was cool with that. I just wanted...

Advertising & Branding

Brand Emergence Process

Let's talk about my process—BRAND EMERGENCE. First, some background. When I first got into the business, I used to collect Creative Briefs from some of the country’s best agencies. I would read and study them to learn how that particular agency approached their client's problems—like...
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