Roundup PowerMAX Herbicide

Agriculture / Technology / Experience

Assignment:
Create a campaign introducing a new agricultural herbicide that consistently kills even the most tough-to-control weeds.
Primary Audience:
Corn and soybean farmers looking to control resistant weeds.
Strategy:
Focus on the weeds that draw a strong emotional response from farmers: velvetleaf, lambsquarters, purslane, kochia and morningglory.