Tweco

Technology / Experience / Automotive / Retail

Assignment:
Tweco was transitioning from a brand representing arc accessories to a broad welding brand. We were asked to rebrand Tweco as the brand a welder can rely on for all of their welding needs.

Primary Audience:
Recreational and professional welders who strive to excel in their craft.

Strategy:
Tweco has the equipment people trust when their reputation is on the line.