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Rob Petrovich

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Dekalb

Assignment:
Create a new campaign that communicates that DEKALB is the go-to brand of corn seed for farmers who demand performance.

Primary Audience:
Corn farmers.

Strategy:
Demonstrate that “Performance Comes In Every Bag” by borrowing visual cues from DEKALB seed bags.

DEKALB Corn Seed Bushel Basket Direct Mail

DEKALB Corn Seed Personalized Metal Sign Direct Mail

DEKALB Corn Seed Ad

DEKALB Corn Seed Anniversary Ad

DEKALB Performance Ready Canola