Dekalb Seed

Agriculture / Experience / Retail

Assignment:
Create a new campaign that communicates that DEKALB is the go-to brand of corn seed for farmers who demand performance.

Primary Audience:
American farmers.

Strategy:
Demonstrate that “Performance Comes In Every Bag” by borrowing visual cues from DEKALB seed bags.

 

The two direct mail pieces were some of the most successful ever for Monsanto.