Michelin Ag Tires

Agriculture / Technology / Experience / Automotive

Assignment:
Create a campaign for the Michelin Agribib tire, which has self-cleaning hinges to ensure maximum pulling power in wet conditions.

Primary Audience:
Farmers who use their tractors for general farming applications.

Strategy:
Agribib is the premium tractor tire for farmers who want to get into their fields – no matter what the conditions.