Assignment: Reinforce that no other traits are more proven in more top-performing varieties than Genuity Roundup Ready Flex and Bollgard II. Primary Audience: Texas and Delta cotton farmers. Strategy: Selecting the right seed is about trust, and that is what...
Assignment: Promote the new line of Super Slam riflescopes that continue the premium performance that Weaver is known for. Primary Audience: Big game hunters and outdoorsmen looking for the latest evolution of optics for a more accurate shot. Strategy: The...
Assignment: Create a campaign introducing a new agricultural herbicide that consistently kills even the most tough-to-control weeds. Primary Audience: Corn and soybean farmers looking to control resistant weeds. Strategy: Focus on the weeds that draw a strong emotional response from...
Assignment: Create a campaign promoting the exceptional yields taking place in multiple counties throughout Georgia. Primary Audience: Georgia cotton farmers who used to plant Deltapine. Strategy: Promote the fact that local farmers are producing 2,000 pounds of cotton per acre....
Assignment: Highlight how the wealth of research and information that comes from Green Light is incomparable to other research programs. Primary Audience: Corn and soybean farmers in Indiana, as well as portions of Illinois, Ohio, and Michigan. Strategy: Share how...
Assignment: Introduce the new FLITESTOPPER pellet technology – a steel shot featuring a cutting edge for a more lethal impact. Primary Audience: The everyday, die-hard duck or goose hunter. Strategy: A more accurate and lethal shot means fewer ducks and...
Assignment: Tweco was transitioning from a brand representing arc accessories to a broad welding brand. We were asked to rebrand Tweco as the brand a welder can rely on for all of their welding needs. Primary Audience: Recreational and professional...
Assignment: Direct mail campaign introducing Performance Series Sweet Corn, the latest fresh market sweet corn variety from Seminis. Primary Audience: Commercial vegetable growers, dealers, distributors, and wholesalers. Strategy: Helps farmers grow the products they need to succeed, as well as...
Assignment: Celebrate the fact that Federal won the Golden Bullseye Award for Ammunition Product of the Year. Primary Audience: Shooters and hunters who are interested in the latest firearm innovations. Strategy: Focus on what made the ammunition award-worthy and not...
